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Advanced Digital Marketing & Growth Strategies

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About Course

In today’s digital era, businesses need more than just a website to thrive—they need effective marketing strategies that drive traffic, engagement, and conversions. This Advanced Digital Marketing & Growth Strategies course is designed for entrepreneurs, marketers, freelancers, and professionals who want to master digital marketing techniques and scale businesses successfully.

With a structured, hands-on approach, you will learn the latest trends, tools, and tactics in digital marketing—ranging from SEO and PPC advertising to content marketing, AI automation, and online reputation management. Whether you’re looking to launch your own brand, grow an existing business, or kickstart a career in digital marketing, this course will equip you with industry-relevant skills and practical knowledge to achieve real results.

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What Will You Learn?

  • Digital Marketing Fundamentals – Understand key concepts, career scope & how digital marketing outperforms traditional methods.
  • Website Planning & WordPress Basics – Learn to set up & customize websites using WordPress.
  • Search Engine Optimization (SEO) – Master keyword research, on-page & off-page SEO, technical SEO & site audits.
  • Google Ads & PPC Advertising – Set up paid campaigns, optimize bidding strategies & analyze ad performance.
  • Social Media Marketing – Leverage Facebook, Instagram, LinkedIn & Twitter for brand growth & engagement.
  • Content Marketing & Blogging – Develop engaging, SEO-friendly content & distribute it effectively.
  • Email Marketing & Automation – Design high-converting email campaigns & automate customer engagement.
  • Affiliate & Influencer Marketing – Monetize digital efforts through affiliate networks & influencer collaborations.
  • YouTube Marketing & Video SEO – Optimize video content for higher reach & maximize monetization.
  • Google Analytics & Data-Driven Marketing – Track & analyze data to refine marketing strategies.
  • Conversion Rate Optimization & Sales Funnels – Improve website performance with CRO & lead generation techniques.
  • E-commerce & Dropshipping – Build & scale a successful online store with Shopify & WooCommerce.
  • Online Reputation Management & Branding – Establish a strong brand presence & handle crisis management effectively.
  • AI & Automation in Digital Marketing – Utilize AI tools, chatbots & predictive analytics to enhance marketing efforts.
  • Freelancing & Career Growth – Learn how to land clients, build a portfolio & launch a successful digital marketing career.

Course Content

Digital Marketing Fundamentals
This module lays the foundation for understanding what digital marketing is, why it matters, and how it compares to traditional marketing. You’ll explore the vast career opportunities in this field and gain insights into the evolving digital landscape. By the end of this session, you’ll have a clear understanding of digital marketing concepts, strategies, and its impact on businesses today.

  • Demo
  • Another Test Demo
  • Introduction to Digital Marketing
  • Importance & Career Scope
  • Digital Marketing vs. Traditional Marketing
  • Test Video
    12:15

Website Planning & WordPress Basics
Learn the essentials of domain registration, hosting, SSL, and WordPress setup to create a professional website. This module covers the basics of website customization, layout planning, and essential plugins to ensure a strong foundation for your digital marketing journey.

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